■Focus Points EXPO COMM WIRELESS JAPAN 2008 will provide “Mobile Content Special District”. EXPO COMM WIRELESS JAPAN continues to deeply focus on mobile content technologies and related business solution, based on the experienced 2 Mobile Content events in 2007 EXPO COMM WIRELESS JAPAN 2008 will try to development the middle/small enterprise market. The exhibition will focus on the advanced mobile computing technologies to middle/small enterprise market’s attention According to increasing the number of visitors from other industries, EXPO COMM WIRELESS JAPAN 2008 will focus on the wireless technology for other industry’s application. In 2008, EXPO COMM WIRELESS JAPAN will pick up 3 specific market; Automotive, Medical, and Gaming Industry. Many visitors strongly pay attention of the latest WAN, MAN, LAN, PAN technologies such as WiMAX, LTE, ZigBee, Bluetooth, UWB and others. EXPO COMM WIRELWSS JAPAN 2008 will promise to inform the world’s advanced those wireless technologies. 　 ■Product Category Terminal Equipment 3.5G Mobile phone 4G concept model Smart phone Intelligent Mobile Terminal Network AV Appliance FMC Embedded Technology OS for Mobile and Wireless Semiconductor/Module/LSI Software development support tools 4G／IEEE802 Wireless 4G／IMT-Advanced IEEE802.11n Wi-Fi　　IEEE802.16 WiMAX　IEEE802.20 ZigBee　UWB Various IEEE802 wireless technologies MIMO Infrastructure for Mobile Carriers NGN Operation Support System/ Business Support System Carrier network development solution and equipment Mobile Solution for Enterprise User Mobile Solution Sales support tool M2M Remote monitoring Mobile Content Content Development and Create Movie/commerce CRM Mobile Game　SEM・SEO one segment broadcasting GPS Content Delivery Search Engine Affiliate　Gateway 　 ■CONFERENCE THEME in 2008 The latest technology and business tend on mobile and wireless communication will be presented by industrial key people. Mobile carrier's business strategy Executive class of all of Japan’s mobile carriers and Next Generation wireless operators will be on the stage and state their business strategy. IEEE802 wireless standardization and road map toward 4G Surveying tend of IEEE802 wireless standardization and tendency for 4G such as WiMAX, 4G/IMT-advanced, LTE, and others. EXPO COMM WIRELESS JAPAN 2008 will pick up the latest technical and standard issues. Embedded Technology for wireless The conference will pick up the mobile and wireless hot embedded technology issues such as Vehicle-to-Vehicle communication, GPS and car navigation system, image processing of software game, and medical usage. Mobile Content business model The high quality of mobile broadband networks become rapidly expands the mobile content market. Mobile carrier who is the business driver serves new and many content into market. The conference will present update content business stream. ZigBee / Bluetooth & UWB -Short range wireless technology The conference will observe Parsonal Area Network technology, ZigBee / Bluetooth & UWB. Standardization of sensor and trend of application will be presented by market leaders. 　 　 ■Visitor invitation promotion plan Heavy visual promotion to the wireless and mobile industry **Strengthen media partnership with newspaper, magazine, and digital media to expand coverage of the exhibition. The industrial professional in Japan notices the show via various medias. Arrange the interview to mass media **Press coverage by mass media tends to increase since wireless and mobile social interest is getting higher. For your extra value of exhibit, the exhibition attempts strong promotion to the mass media such as TV, major newspapers, and magazines. Promotion beyond the ICT industry **The exhibition will keep close relationship with communication industry association. EXPO COMM WIRELESS JAPAN will start expanding cooperation with other industry associations. Big e-mail campaign for two month **Based on over 100,000 database, we will intentionally make sufficient e-mail campaign starting from two month before the exhibition.